11. Invest in your customers.

Invest in your customers. First – hold the line on prices. Customers will become more price-aware, and more price-sensitive, as the recession progresses. They will rebel if they see unreasonable price increases. (Witness the reaction of TD...

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12. the ideal time to build market share based on loyalty

The ideal time to build market share based on loyalty  Now is the ideal time to build market share based on loyalty – a loyalty that will carry through the recession into the following recovery. This is loyalty based not on price, but...

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13. Retailing: The Contrarian Strategy

Retailing: The Contrarian Strategy Will this recession represent the cusp that will create paradigm-shift in consumer behavior? NO! In fact, quite the opposite. It creates major opportunities. A large window of opportunity exists. So long as...

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14. Michael Porter at Harvard makes a simpler classification

 Michael Porter at Harvard makes a simpler classification Michael Porter at Harvard makes a simpler classification: there are only two aspects – strategy and execution. This duality underscores the huge impact of the internal operation of...

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15. All strategies have inherent risks

 All strategies have inherent risks All strategies have inherent risks. A do-nothing strategy has perhaps the greatest degree of risk – the competition will move forward. A me-too strategy guarantees parity with the competition at best -...

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